WWD Concept · Organic food brand
verde organics
An organic pantry brand sold in independent grocers. One confident leaf with a vein that sketches a "v" — natural, honest and easy to print on kraft packaging.
Self-initiated design study. verde is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Fraunces
Headline typeface paired with Geist for supporting text.
- Base
#F6F8EE - Primary
#3F7D3A - Accent
#9BCB5D - Ink
#28441F
Applications
The identity in use
Alex Morgan
Founder
hello@verde.com
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