Website Copywriting That Converts
Website copywriting that converts — understanding customers, clear value propositions, headlines, benefits, proof, calls to action and SEO-friendly writing.
The WWD Blog
Ideas that make brands impossible to ignore
Practical guides on logo design, branding, web design, development, SEO and more — from the team that builds them every day.
Latest articles
Blog Writing Tips for Business Blogs
Practical blog writing tips for businesses — choosing topics, structuring posts, writing clearly, optimizing for search and promoting content.
Explainer Videos: Why They Work and How They’re Made
Why explainer videos work, the main animation styles, how an explainer video is made step by step, and how to use it on your website and social channels.
Whiteboard Animation for Business
How whiteboard animation works, why it suits education and complex ideas, how it’s produced, and tips for using whiteboard videos in business.
How to Trademark a Logo in the USA
How to trademark a logo in the USA — searching for conflicts, choosing classes, filing with the USPTO, responding to office actions and maintaining protection.
Trademark vs. Copyright vs. Patent
Trademark vs. copyright vs. patent explained — what each protects, how long it lasts, how to register and which ones a business logo or product needs.
The 7 Types of Logos and When to Use Each
Wordmarks, lettermarks, pictorial marks, abstract marks, mascots, combination marks and emblems — understand the types of logos and choose the right one.
What Makes a Good Logo? 9 Principles That Last
Simple, memorable, versatile and appropriate — the nine principles that separate a good logo from a forgettable one, with practical checks for each.
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