WWD Concept · Law firm
ATLAS & LANE Attorneys at Law
A two-partner firm wanting authority without scales or columns. An interlocking serif monogram in a precise double frame reads as established and discreet.
Self-initiated design study. ATLAS & LANE is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — DM Serif Display
Headline typeface paired with Geist for supporting text.
- Base
#F4F1EA - Primary
#23314A - Accent
#9C7A3C - Ink
#23314A
Applications
The identity in use
Alex Morgan
Founder
hello@atlaslane.com
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