WWD Concept · Freight & delivery
kinetic logistics
A regional freight company promising speed and reliability. A solid stem and layered chevrons build a "K" that points forward — movement built into the letter itself.
Self-initiated design study. kinetic is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Sora
Headline typeface paired with Geist for supporting text.
- Base
#FFF7E6 - Primary
#1D2B53 - Accent
#FF9F1C - Ink
#1D2B53
Applications
The identity in use
Alex Morgan
Founder
hello@kinetic.com
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