WWD Concept · Boutique travel agency
aurora travel co.
A boutique agency planning slow, scenic journeys. A sun rising over layered horizon lines, with a small plane heading out — the first light of a new trip.
Self-initiated design study. aurora is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Playfair Display
Headline typeface paired with Geist for supporting text.
- Base
#FFF4EC - Primary
#E8613C - Accent
#F7B267 - Ink
#4A2418
Applications
The identity in use
Alex Morgan
Founder
hello@aurora.com
Website study
A homepage built for aurora
Responsive by design — the same layout adapts from desktop to mobile.
Photography in this concept: Unsplash (free license).
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