WWD Concept · Coffee roaster & café
Northwind Coffee Co.
A small-batch roaster bringing mountain-grown single origins to the city. A bold coffee bean carries a flowing roast line, guided by a north star — direction, craft and warmth in one compact mark.
Self-initiated design study. Northwind is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Fraunces
Headline typeface paired with Geist for supporting text.
- Base
#F3ECE2 - Primary
#3B2A20 - Accent
#C8823A - Ink
#2A1D15
Applications
The identity in use
Alex Morgan
Founder
hello@northwind.com
Website study
A homepage built for Northwind
Responsive by design — the same layout adapts from desktop to mobile.
Photography in this concept: Unsplash (free license).
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