WWD Concept · Strength gym
IRONCLAD Strength Club
A no-nonsense strength club for serious lifters. A bold shield holds a kettlebell, with a heavy italic wordmark — an athletic emblem that embroiders cleanly on apparel.
Self-initiated design study. IRONCLAD is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Sora
Headline typeface paired with Geist for supporting text.
- Base
#111111 - Primary
#FF4D2E - Accent
#F5F5F5 - Ink
#FFFFFF
Applications
The identity in use
Alex Morgan
Founder
hello@ironclad.com
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