WWD Concept · SaaS / developer tools
orbit labs
A developer-tools startup that monitors services in real time. A heavy lowercase "o" with a satellite breaking its edge — systems in motion, bold enough for an app icon and favicon.
Self-initiated design study. orbit is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Space Grotesk
Headline typeface paired with Geist for supporting text.
- Base
#0B0B1A - Primary
#8A5CFF - Accent
#5CE1E6 - Ink
#F5F3FF
Applications
The identity in use
Alex Morgan
Founder
hello@orbit.com
Website study
A homepage built for orbit
Responsive by design — the same layout adapts from desktop to mobile.
Photography in this concept: Unsplash (free license).
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