WWD Concept · Florist
Bloom Floral Studio
An independent florist known for loose, garden-style arrangements. Four petals turn around a still centre like a pinwheel — fresh, joyful and full of movement.
Self-initiated design study. Bloom is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Playfair Display
Headline typeface paired with Geist for supporting text.
- Base
#FBEFF0 - Primary
#C2456B - Accent
#F2A7B8 - Ink
#5A1E30
Applications
The identity in use
Alex Morgan
Founder
hello@bloom.com
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