WWD Concept · Investment advisory
Vertex Capital
An independent advisory firm focused on long-term wealth. A strong V cradles an upward arrow in its negative space — stability and growth, built into one letter.
Self-initiated design study. Vertex is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — DM Serif Display
Headline typeface paired with Geist for supporting text.
- Base
#0F1B2D - Primary
#C9A45C - Accent
#E8D3A2 - Ink
#F4EFE6
Applications
The identity in use
Alex Morgan
Founder
hello@vertex.com
Website study
A homepage built for Vertex
Responsive by design — the same layout adapts from desktop to mobile.
Photography in this concept: Unsplash (free license).
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