WWD Concept · Family medical practice
lumen health
A modern family practice that wanted to feel warm rather than clinical. Four soft capsules form a friendly plus around a point of light — care, clarity and calm.
Self-initiated design study. lumen is a fictional brand created by our studio, not a client commission.
Identity system
One idea, every size
Palette & type
Color and typography
Aa — Outfit
Headline typeface paired with Geist for supporting text.
- Base
#EAF6F4 - Primary
#0E7C7B - Accent
#7BD3C4 - Ink
#0B3B3B
Applications
The identity in use
Alex Morgan
Founder
hello@lumen.com
Website study
A homepage built for lumen
Responsive by design — the same layout adapts from desktop to mobile.
Photography in this concept: Unsplash (free license).
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