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A business and consulting logo design communicating with its target audience to acquire them as their guide, consultant, pathfinder and trouble-shooter is the idea a designer should be looking to incorporate within his design. By simply looking at the logo, not only should a viewer know –what your business or consultancy firm is about but also a sense of comfort should possess them to be able to choose your firm just by a “two” word description. A logo design that which is not only unique, memorable and communicative but catchy, so that the wandering viewer settles in without a doubt.
A coherent business and consulting logo design and its significance will be understood by the owners and proprietors only after having a dip in their marginal sales, clientele or P&L reports. The trend to revamp an existing design is statically higher than compared to that of a start-up logo for new business. Most start-ups consider logos that are ineffective because they are what they should be – They are setup by the principle of what you have paid for. Investing especially for a business and consulting logo design is not only important but a CET technique. How is it a cost effective technique you may ask? In the future (after selecting an underrated logo), you not only have the task to “pay” for a good one but also to be able to circulate it and receive loyalty and attraction from target audience via various channels for which you may again need to “pay”. A logo design with ill calculated strategy leads to a gaping hole in the list of your clientele and their loyalty. Choose a designer- save time- save energy- save money and most vital of them all save your “business”.
On your quest to search for a designer, consider the fact that there are lots of businesses out there with logos already cashing in on their profits or loss. You also have to make sure it’s unique and irresistible to the viewer’s eye. How would you proceed? Begin by comprehending your company its purpose and where you would want to see it in the future. Choose a designer that which has the wit to work outside the box and ingenious with abstract images. Request for incorporating not only the name of the company or the first letter but also its typography to be superficial.
As portrayed in the image above, the intertwining arrows define the complexity of tasks given to your company and the resolution provided as a never ending cycle which acts as confidence booster in the clients eyes to hand over their business to you on account of your “expertise”.
On the other side of the coin, some designs can be lucrative while others can be confusing and spell trouble. The key is to allow the logo to be able to speak for itself without words- first! Then add typography to illustrate the image itself. True, one must be bold enough to experiment, but if the results fail to educate the masses, then you have to rethink ideas and revise designs leading to time constraints. Choose wisely for a designer depending on their past abstract logos.
The motto of your company and the values you want your consultancy firm to stand for, must be portrayed via the logo itself. Replicating a design or a caption or even integrating an image that could hurt sentiments – may land you in trouble with lawsuits. Negativity for a start-up or an existing firm can take your business sideways from trust loyalty and important clientele. For your brand to be competitive in the market and amongst customers a connection denoted in your logo can be helpful. For example if you are a consulting firm, just denoting “Consultants” or “Consultancy” wouldn’t do the trick. You and your designer must understand the brand value being added with your expertise before the consultant word itself.
Colours always have the psychological advantage to play in the rule book. Now that you are allowed to use it, how you use it matters the most. To begin with BLACK and WHITE must be your primary choice then you may instil colours. Understanding colours and their typical impacts is imperative before experimenting. Red- Alarming- Serious – Focused- Alert- Energetic- Passion Green – Wealth – Honour- Originality (Earth Colour)-Repute Blue- Trustworthy- Pledged- Bond-Depth Yellow-Citrus – Fresh – New Orange- Jolly- Dedicated-Cared Out of the above mostly Green, Blue and Red are utilized. However, with caution a memorable and unique logo could be summoned from the above mentioned colours.
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They are incredibly flexible and courteous. Their quick delivery times, amazing service and economical rates has made us a permanent client. Kudos to WWD.
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WWD transformed my vision into reality. I am glad to say that I am absolutely thrilled with the results. These guys definitely exceeded my expectations and I am sure we…
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I had an absolute blast working with World Logo Designs. Everyone from my account manager to the designer was fantastic and very thorough.
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