Fitness has been a primary concern world over. Either people have time and no money or, they in-definitively have money, and no time. To be able to attract the masses towards health has been a Hercules task since decades. Famous bodybuilders and athletes have managed to strike that chord of inspiration to take time out and prioritise one’s life with an hour of work out a day. Arnold Schwarzenegger and Jane Fonda at a time were the inspirational images of masses and still are! Their stories are not only inspiring but light that spark to be able to hit the gym. The task is either to go and work out or buy the equipment for home exercises. No matter the situation, every customer that enters your store or is on your web site is motivated in some way or the other. How do you keep the consistency levels higher than before? How do you attract the masses to you fitness centre or your online website? Is it still about the money? – It’s about the Image that serves people as a reminder of what they can be if they spare an hour out of their day! The image hence in a physical fitness logo design is most significant.